Proprietary Client Database

The first thing a seller asks when interviewing a broker to sell their property is “Do you have any buyers for me right now?” The best broker will have a multitude of buyers already lined up, and that is exactly what we have for you.

How do we do that you may ask?

Our Lead Capture Program

With every apartment sold year after year, we collect all of the leads generated from that campaign. Each property we sell brings us about 65 leads on average. Once the property is sold, these buyers go back into the market searching for another home or investment and we utilize these leads for our next property.

Let’s say you are selling a two-bedroom, two-bathroom condo in a doorman building on the Upper West Side, and we may have sold seven similar properties in the past five months. This, on average, will bring us approximately 448 leads that did not purchase our pervious listings. Knowing that many of these will be duplicate leads and some will be out of the market already, we can expect to have approximately 150 leads that are already on the market looking at properties very similar to your property

Marketing Roadmap